Jakarta and Yogyakarta, 20 August 2024 – PT Bank Central Asia Tbk (BCA), through its Bakti BCA program, collaborates with Pasar Kangen for the ‘Gebyar BCA Merah Putih: Indonesia Banget!’ event, held from August 22-24, 2024, at the Plataran Trimurti outdoor area, Prambanan Temple, Yogyakarta. This collaboration with Pasar Kangen demonstrates #BuktiBaktiBCA's commitment to empowering local MSMEs while preserving Indonesia’s cultural heritage.
Pasar Kangen, an annual event in Yogyakarta since 2007, brings the warmth of tradition to life through Nusantara’s culinary delights and local handicrafts, all set in a nostalgic, old-fashioned atmosphere. The event aims to satisfy visitors’ longing for authentic Indonesian flavors. This year, Pasar Kangen added vibrancy to the 'Gebyar BCA Merah Putih: Indonesia Banget!' celebration by featuring around 60 local MSMEs, offering treats like es goyang, wedang ronde, kerak telor, Lumajang's signature satay koyor, dawet ireng, and selendang mayang.
Alongside the diverse local dishes offerings from Pasar Kangen, this special celebration also features Bakti BCA-assisted MSMEs and BCA Bangga Lokal, showcasing their flagship products. No fewer than eight booths from Bakti BCA-assisted MSMEs will be present in the Prambanan area, including the Doesoen Kopi Sirap coffee truck, Wukirsari Village Wayang Tourism, Djoe Hoa soy sauce, products from Bakti BCA-assisted schools, and Wastra Bakti BCA, which presents a selection of Nusantara fabrics from Kampoeng Batik Gemah Sumilir and Sijunjung Tourism Village. The Bangga Lokal booth will highlight products from Agung Ngoro, Bakpiaku, Eddera, Getook, and Dagadu Djokdja.
BCA EVP of Corporate Communication and Social Responsibility Hera F. Haryn expressed, ”The ‘Gebyar BCA Merah Putih: Indonesia Banget!’ is one of Bakti BCA’s initiatives to reignite pride and love for Indonesian culture. This event not only showcases the beauty of traditional arts but also introduces a number of dishes and craft heritage of the Nusantara. We believe that preserving the spirit of Indonesian culture requires a comprehensive effort involving various segments of society. To achieve this goal, we are collaborating with Pasar Kangen and inviting Bakti BCA’s supported MSMEs and BCA Bangga Lokal to participate, with the hope that local MSMEs can continue to grow and compete in both national and international markets.”
BCA has prepared a lineup of exciting surprises to greet visitors at Pasar Kangen. BCA customers can get various promotions, including a 30% cashback up to IDR 15,000 with a minimum purchase of IDR 50,000. This offer is available for payments using QRIS through myBCA, BCA mobile, or Sakuku, with a daily limit of 200 transactions. The promotion is exclusively for transactions at Pasar Kangen booths during the Gebyar BCA Merah Putih event from August 22-24, 2024. To claim this offer, visitors need to exchange their transaction receipt at the BCA redeem point booth on the same day as the transaction. In addition, special deals from BCA Bangga Lokal tenants include a 10% discount and clearance sale at Dagadu, as well as a special price of IDR 17,000 for 5 pieces of Bakpiaku and other attractive promotions. For more details about Pasar Kangen, please visit https://bca.id/bcamerahputih.
Apart from hunting for traditional culinaries, visitors to Pasar Kangen can enjoy music that blends contemporary elements with the richness of Indonesian culture. Several music groups and performers will take the stage at the ‘Gebyar BCA Merah Putih: Indonesia Banget!’ event, including Jogja Hip Hop Foundation, Angklung Malioboro, and Ririn Sinden Gemoy. This year, Pasar Kangen will also host various Independence Day-themed competitions to enhance the festive atmosphere with the spirit of togetherness and joy characteristic of independence celebrations. All these activities can be found in the mini stage area of Pasar Kangen.
“We are very excited to bring the community market with Pasar Kangen to the people of Yogyakarta and the surrounding areas. Through this initiative, we hope to inspire a deeper love for local products and encourage the spirit of preserving Indonesian culture. We are also committed to continuously supporting Indonesian MSMEs at every step of their journey to success.,” concluded Hera F. Haryn.
At the top of the event, “Gebyar BCA Merah Putih: Indonesia Banget!” will also feature a musical performance entitled “Nusantara: Jiwa Surga Khatulistiwa” at Ramayana Ballet Prambanan. This performance narrates a wayang story inspired by Indonesian legends through traditional dances, songs, and music from various regions of Indonesia. The show will also be enhanced by the Bakti BCA Ambassador Nicholas Saputra, Puteri Indonesia 2024 Harashta Haifa Zahra, and MALIQ & D'Essentials.
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About PT Bank Central Asia Tbk (as of 30 June 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. By the end of June 2024, BCA has the privilege of serving more than 37 million customer accounts, processing around 95 million of daily transactions through a network of 1,259 branches, 19,163 ATMs as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With more than 27,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
