Jakarta, 12 July 2024 – Ten participants with disabilities in the "The Beauty of Disabilities: Make Up Class with BCA” program were declared graduates at an appreciation event held at the Galeri Indonesia Kaya, Jakarta on Thursday (11/7). This event is the highlight of BCA Bakti MUA program, designed to prepare participants to become professional makeup artists (MUA). The program organized by Bakti BCA, in collaboration with Perempuan Tangguh Indonesia (PTI), aims to empower individuals with disabilities/Sahabat Disabilitas (deaf friends).
Previously, the participants completed a series of programs in over a month, including a competency exam conducted by the National Professional Certification Agency (BNSP). This was to evaluate the participants' skills and understanding of the training materials, ensuring they possess the necessary skills to compete in the makeup artist industry. This certification is expected to open wider opportunities for the program graduates, who will be referred to as ‘MUA Bakti BCA’ (Bakti BCA’s MUAs), in pursuing careers as professional makeup artists.
At the graduation ceremony, MUA Bakti BCA performed a makeup demonstration on stage to Puteri Indonesia Pendidikan dan Kebudayaan Melati Tedja, as well as several BCA management and representatives. Behind the scenes, MUA Bakti BCA also did the makeup for the MC, dancers, and performers at the graduation event. This moment gives an opportunity and experience for Bakti BCA MUA to directly apply the makeup skills they had learned.
BCA Director Antonius Widodo Mulyono said, “‘The Beauty of Disabilities: Make Up Class with BCA’ program is part of Bakti BCA's commitment in providing an inclusive space for Sahabat Disabilitas. We hope that our friends gained the necessary skills to achieve their dreams of becoming professional makeup artists in the future. We believe that empowered individuals can empower their communities, and this is one tangible form of BCA's commitment to supporting the competitiveness of individuals in Indonesia.”
Apart from makeup demonstration, the graduation ceremony was enlivened by a fashion show to showcase the makeup results of the Sahabat Disabilitas. The models, including Puteri Kebudayaan dan Pendidikan Indonesia, displayed the makeup on stage while wearing outfits from partner fashion designers that highlighted the beauty and diversity of Indonesian culture.
Ester Meyana, Bakti BCA MUA, shared her experience after completing the program, “Having a lot of makeup experience is important for advancing as a makeup artist. Throughout the program, I have learned a lot of knowledge and techniques, and I felt a sense of equality between hearing friends and deaf friends. Thank you BCA and PTI for the support.”
Since "The Beauty of Disabilities: Make Up Class with BCA" program began in May, participants have received various training, such as professional MUA workshops and makeup demonstration practice, to prepare for careers as professional MUA. Sahabat Disabilitas received direct guidance from renowned industry professionals such as Irwan Riady, Asmara Wreksono, Anda Arrusa, and the LT PRO team. Additionally, participants also joined social media management and financial management to prepare for running their own makeup artist businesses in the future.
It is known that BCA consistently supports individuals with disabilities through various programs, including the BCA Berbagi Ilmu “I’m Capable” series. In 2023, BCA organized a Bazaar for Products of People with Disabilities, featuring products from the Dewijaya Care community, Precious One, and Precious Family. The products ranged from food, toys, beauty products, handicrafts, to fashion. Furthermore, BCA also conducted a Banking Tour for 40 students from Special Schools (SLB) to educate them about banking services and financial literacy.
"We hope the skills and experiences that they gained during this program will serve as valuable assets to compete in the makeup artist industry. This is one tangible manifestation of #BuktiBaktiBCA’s commitment in supporting and empowering Sahabat Disabilitas to become financially independent," Antonius concluded.
Picture Information I:
Through Bakti BCA Training, 10 Sahabat Disabilitas Ready to Work as Makeup Artists - BCA Director Antonius Widodo Mulyono (eighth from the top right) along with BCA Senior Vice President of Corporate Communication Susanti Nurmalawati (sixth from the top right), Chairwoman of Perempuan Tangguh Indonesia Myra Winarko (seventh from the top right), Deputy Chairman of the National Disability Commission of Indonesia Deka Kurniawan (fourth from the top right), Puteri Indonesia Pendidikan dan Kebudayaan 2024 Melati Tedja (ninth from the top right), and the 10 MUA Bakti BCA pose for a photo at the graduation event of "The Beauty of Disabilities: Make Up Class with BCA'' program organized by Bakti BCA in collaboration with Perempuan Tangguh Indonesia, Jakarta, Thursday (11/07). BCA, through Bakti BCA, held this program to support the empowerment of Sahabat Disabilitas (Deaf Friends) and provide them with opportunities to hone their professional makeup skills.
Picture Information II:
BCA Empowers Competitive Sahabat Disabilitas Through Makeup Artist Training - Participants of "The Beauty of Disabilities: Make Up Class with BCA” program demonstrated the makeup skills they had learned during the training at the graduation ceremony held on Thursday (11/7) at Galeri Indonesia Kaya, Jakarta. After undergoing training for over a month, ten Sahabat Disabilitas obtained BNSP certification, which is expected to open wider opportunities for the program participants (MUA Bakti BCA) in pursuing careers as professional makeup artists.
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BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. By the end of March 2024, BCA has the privilege of serving more than 38 million customer accounts, processing around 90 million of daily transactions through a network of 1,258 branches, 19,055 ATMs as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With around 27,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
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