Depok, 23 April 2017 - Committed to instill interest in reading all across Indonesia, PT Bank Central Asia Tbk (BCA) introduces and encourages the public to participate in the “Books for Indonesia” movement at the Literacy Talk initiated by Taman Baca Inovator (TBI), Sunday, (24/3) in Depok.
Vice President Marketing Communication of BCA Norisa Saifuddin attended the discussion to share information about the “Books for Indonesia” movement. Various activities were conducted to help increase the literacy in Indonesia, including the keREADta movement themed “when trains are a fun place to read!” This program is a reflection of BCA’s real action to continue helping instill love of reading. In addition to that, a literacy talk was also held at University of Indonesia (UI) which had involved speaker Butet Manurung, Chiki Fauzi as well as book writers who are part of the literary movement.
Books are windows to the world and reading books is a way to open the window to know more about the world we do not know before. “This is what underlies the Books for Indonesia movement initiated by BCA. We understand that to improve reading habit in Indonesia, it is necessary to first instill perception, interest and awareness of the benefits of reading books as window to the world and life inspiration among the younger generation,” said Norisa.
Through this movement, BCA is inviting all sectors of Indonesian society to take part so that children can gain access to books to supplement their education. The public can directly access www.bukuuntukindonesia.com to join this movement, and facilitated by Blibli.com, the public can choose the type of donation package on the website. The donation will be converted into books and distributed to various areas in Indonesia. As a form of appreciation, BCA is giving a T-shirt of kindness for those who take part in this movement.
“Books are a source of knowledge and inspiration. By sharing books, we are opening up more opportunities for Indonesian children to have better knowledge. With BCA, let’s create a better change by taking part in #BukuUntukIndonesia movement,” Norisa concluded.
BCA Socializes #BukuUntukIndonesia Movement- Vice President of Marketing Communication BCA Norisa Saifuddin (second right) with Butet Manurung (second left) invited students and alumni of University of Indonesia to work together to rekindle the interest in reading in Indonesia at a Literacy Talk initiated by Taman Baca Inovator in Jakarta, Sunday (04/23). On that occasion, BCA also socialized the #BukuUntukIndonesia movement in hope of raising awareness among the younger generation of the importance of providing access to books all across Indonesia as an effort to increase literacy in Indonesia.
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About PT Bank Central Asia Tbk (as of 31 March 2017)
PT Bank Central Asia Tbk (BCA) is one of the leading private banks in Indonesia focusing on business banking transactions, credit loan facilities, and financial solutions for the corporate, commercial and SME, as well as individual customers. At the end of March 2016, BCA facilitated banking transactions for more than 16 million customers, through 1,213 branches, 17,207 ATMs, and more than 400,000 EDC, supported by 24-hour internet and mobile banking.
For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia 20th Floor
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
