Jakarta, 26 September 2024 – BCA UMKM Fest 2024 officially concluded on Thursday (12/9) after being held offline from August 7–11, 2024, and online from August 12–September 12, 2024. In its fourth year, the value and frequency of transactions at UMKM Fest 2024 grew along with the positive public response to products from micro, small, and medium enterprises (MSMEs). The success of this event serves as clear evidence of BCA's strong commitment to supporting MSME growth as one of the key pillars of Indonesia's economy.
During the 5-day offline event at Kota Kasablanka, Jakarta, BCA has recorded total sales of IDR 3.95 billion at UMKM Fest 2024, marking a 24% year-on-year increase, with 18,841 transactions, 39% growth compared to the previous year. UMKM Fest online has recorded the transaction value of IDR 13.14 billion, with more than 68,000 transactions.
BCA Corporate Communication and Social Responsibility EVP Hera F. Haryn said, "The extraordinary enthusiasm of visitors at BCA UMKM Fest 2024, coupled with various promotions from BCA, has driven the number of transactions beyond expectations. This achievement is clear proof of the strong appeal of local products and the great potential of MSMEs to compete in the market. We must maintain consumers' trust in the quality and variety of products offered by MSMEs, which will continue to drive growth."
There are three categories of products that were the most popular among visitors at UMKM Fest 2024, namely food and beverages, health and beauty, and fashion. During the offline event, QRIS became the preferred payment method used by visitors, with its usage frequency reaching 62% of total transactions.
Overall, BCA UMKM Fest 2024 was enlivened by 1,753 tenants, representing MSMEs and local product entrepreneurs under the BCA Bangga Lokal initiative. The event was also held at 49 BCA’s Main Branch Offices (KCU) across various regions. BCA also featured a special Bakti BCA booth offering various products from villages fostered by the corporation in different areas.
For the BCA UMKM Fest 2024 online, BCA partnered with Grab Indonesia to promote culinary products, and Blibli.com as a partner for selling fashion, health, beauty, and other products. This collaboration aims to further expand the market for MSMEs and encourage them to utilize technology while increasing product visibility.
BCA UMKM Fest is one of the many programs initiated by the company to support the development. As of June 2024, BCA has disbursed loans to the MSME sector amounting to IDR 121 trillion, with a growth rate of 10.3% year-on-year. BCA believes with the right support, MSMEs can continue to grow and remain competitive, while actively participating in building an inclusive and sustainable economy.
"We thank the MSME participants and visitors for their positive responses. BCA UMKM Fest 2024 serves as a concrete example of BCA's support for MSME development, providing a platform for entrepreneurs to expand their market, increase sales, and strengthen competitiveness. We hope this initiative will inspire MSMEs to continue growing their businesses," Hera concluded.
Picture Information 1:
BCA UMKM Fest 2024 Becomes Platform for 1,753 Local MSMEs to Expand Their Market - BCA President Director Jahja Setiaatmadja (second from right), along with the Minister of Cooperatives and SMEs Teten Masduki (fourth from the left), BCA Director John Kosasih (second from left), BCA EVP Transaction Banking Business Development I Ketut Alam Wangsawijaya (third from right), and BCA SVP Marketing Communication Norisa Saifudin (third from left), visited one of the booths at the BCA UMKM Fest 2024 event on Wednesday (7/8). Held in a hybrid setting, BCA UMKM Fest 2024 was enlivened by 1,753 MSME tenants and local business owners under the BCA Bangga Lokal initiative.
Picture Information 2:
Successfully Concluded, BCA UMKM Fest 2024 Achieves a 39% YoY Increase in Transactions - BCA UMKM Fest 2024 officially concluded after being held offline for 5 days from August 7–11, 2024, and online from August 12-September 12, 2024. BCA UMKM Fest 2024 offline successfully recorded total sales of IDR 3.95 billion, marking a 24% year-on-year increase, with 18,841 transactions, growing 39% compared to last year. Meanwhile, the online event achieved a transaction value of IDR 13.14 billion, with the number of transactions reaching over 68,000.
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About PT Bank Central Asia Tbk (As of 30 June 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. By the end of June 2024, BCA has the privilege of serving more than 37 million customer accounts, processing around 95 million of daily transactions through a network of 1,259 branches, 19,163 ATMs as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With more than 27,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
