Jakarta, 25 July 2024 – PT Bank Central Asia Tbk (BCA) initiated the #InsanBCABerkebaya2024 movement in commemoration of National Kebaya Day, which is celebrated on July 24th each year. This activity is a manifestation of the company's commitment to preserving Indonesia's textile heritage. Through the #InsanBCABerkebaya2024 movement, BCA invites all female BCA employees to wear kebaya and male employees to wear Nusantara textiles. From the management to BCA employees across Indonesia participated in this movement.
EVP of Corporate Communication and Social Responsibility BCA Hera F. Haryn said, "BCA sees kebaya as one of the national attire that is part of the identity and culture of the Indonesian nation. Kebaya also plays an important role in the historical journey of Indonesian women's struggle. Therefore, BCA is moved to be part of the effort to introduce and preserve kebaya. One of the ways is through a simple initiative by inviting all BCA employees to wear kebaya on this National Kebaya Day 2024."
Besides the #InsanBCABerkebaya2024 initiative, BCA has carried out various initiatives to preserve Nusantara textile culture. Since 2022, through the Bakti BCA program, the company together with the Association of Warna Alam Indonesia (WARLAMI), has conducted natural dyeing training for weaving groups and textile activists in South Central Timor, Baduy, and East Sumba. With this training, it is hoped that these communities can produce environmentally friendly and high-value textile works. In the first semester of 2024, BCA conducted natural dyeing training for textiles with a total of 65 participants.
Bakti BCA also held Drama Wayang Hanoman: Ada Apa dengan Shinta, watched by more than 1,000 people and involving more than 100 young people and students. Additionally, BCA has organized a comic strip exhibition featuring works from 10 young comic artists who received mentoring from Marvel and DC Comics artists. Furthermore, BCA set a MURI record as the company with the most wayang preservation activities.
Bakti BCA also consistently collaborates with various stakeholders to provide contributions to individuals, communities, and society. BCA has long supported various arts, music, and cultural events in Indonesia, such as Teater Koma, Pagelaran Sabang Merauke, Festival Bedhayan, Festival Bandung Philharmonic, Candra Darusman's Jejak Concert (2023), Festival Dalang Bocah, Jazz Gunung, and Sudamala Performance.
"Through the #InsanBCABerkebaya2024 activity, we hope to inspire employees and the broader community to continue appreciating and preserving kebaya as one of the traditional attires and one of the cultural heritages of Nusantara. This activity is a manifestation of BCA's commitment as a national bank in maintaining the continuity of national cultural heritage, as part of the Indonesian nation's identity," closed Hera.
Picture Information:
BCA's Commitment to Preserving Indonesian Fabrics with the #InsanBCABerkebaya2024 Initiative - Celebrate National Kebaya Day, BCA employees wear kebaya and traditional Indonesian fabrics while serving customers. PT Bank Central Asia Tbk (BCA) initiated the #InsanBCABerkebaya2024 movement to commemorate National Kebaya Day, which is celebrated on July 24th. This activity is a manifestation of the company's commitment to preserving Indonesia's fabrics heritage.
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About PT Bank Central Asia Tbk (As of 31 March 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. By the end of March 2024, BCA has the privilege of serving more than 38 million customer accounts, processing around 90 million of daily transactions through a network of 1,258 branches, 19,055 ATMs as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With around 27,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
