The advancement of technology opens the doors for increasingly sophisticated modes of fraud. In response to this, PT Bank Central Asia Tbk (BCA) collaborates with Imajinari to launch an educational video series titled “Nurut Apa Kata Mama” aimed at educating the public about the dangers of banking fraud modes, as well as BCA's product solutions and services.
With this era of technological advancement, as a national private bank, BCA is committed to fulfilling the needs of the customers with innovative product services and guaranteed security.
In line with this, BCA also remains consistent in educating customers about its products and services, as well as raising awareness about the various forms of banking fraud. One of the ways it does this is by presenting the video series "Nurut Apa Kata Mama" as a strategic step to deliver educational messages.
"Education is the key in marketing our products and services and making our customers aware of safeguarding their financial security. Therefore, the video series 'Nurut Apa Kata Mama' portrays three generations and their daily lives experiencing various dynamics, including banking fraud modes. Through these videos, we hope our customers can become more aware of the risks of fraud and learn how to avoid the increasingly diverse forms of scams," stated Santoso, Director of BCA.
With a light comedy genre, the video series "Nurut Apa Kata Mama" consists of 8 episodes and will be uploaded periodically every Tuesday, starting from July 25, 2023, on BCA's YouTube Channel, Solusi BCA. By depicting everyday life stories filled with humor and wisdom, it is hoped that "Nurut Apa Kata Mama" can build an emotional connection with the audience, providing a delightful experience and meaningful messages.
This creative work, produced by Ernest Prakasa and directed by Muhadkly Acho, involves several renowned actresses, actors, and comedians from Indonesia. Among these names are Asri Welas, Shenina Cinnamon, Arief Didu, Rohana Srimulat, Aci Resti, and Yono Bakrie.
Their collaborative success in this video series has created extraordinary chemistry and enhanced the appeal of the story.
"I want to express my gratitude to all parties who have contributed to this extraordinary project. Mas Ernest Prakasa, Mas Muhadkly Acho, and the Indonesian actresses, actors, and comedians who have devoted their time and energy to create this entertaining and educational video series. Without the hard work and dedication of our colleagues, we would not have been able to enjoy this extraordinary 'Nurut Apa Kata Mama,'" concluded Santoso.
In the battle against fraud, BCA collaborates with Imajinari to launch the video series "Nurut Apa Kata Mama" - Director of BCA, Santoso, engages in a discussion with Ernest Prakarsa, the producer of the video series, and the cast members during the Press Conference of BCA's video series "Nurut Apa Kata Mama'' on Monday (July 24). This video series, which will be aired on YouTube, aims to deliver educational messages about protecting oneself from various modes of fraud. BCA and Imajinari present "Nurut Apa Kata Mama '' as a new form of education that is easily digestible by the general public.
"Nurut Apa Kata Mama," a New Way for BCA to Deliver Security Education to Customers and the Public - Director of BCA, Santoso (Center Front), EVP Transaction Banking Business Development BCA I Ketut Alam Wangsawijaya (Back Right), SVP Marketing Communications BCA Norisa Saifuddin (Second from Right at the Back), Producer Ernest Prakasa (Second from Right at the Front), Director Muhadkly Acho with the actors during the Press Conference of BCA's Educational video series "Nurut Apa Kata Mama." This humorously and lightly packaged video series becomes BCA's innovative approach to disseminating education to customers and the public, promoting continuous protection from various banking fraud modes.
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About PT Bank Central Asia Tbk (as of 30 June 2023)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of June 2023, BCA has the privilege of serving more than 37 million customer accounts, processing around 80 million of daily transactions through a network of 1,251 branches; 18,483 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 25,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Alamat : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telepon : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
