Jakarta, 15 June 2021 – The current limited space for movement due to the ongoing pandemic has forced some people to adopt new ways of surviving. This also certainly applies to MSME business players, where they are among the majority of people affected by the pandemic. Adaptation is one way that can be done to survive the pandemic.
For MSME business players, the use of digital marketing methods now is one thing that can be done to be able to accelerate business more broadly. The promotion method using social media is also a trick that can be applied to attract many buyers, not only that, it can also increase brand awareness.
Now, to accelerate business in the current digital market, BCA held a webinar that succeeded in gathering interesting tips to increase direct sales from two speakers who work on two leading social media platforms, namely Demas Ryan as SMB Account Manager of TikTok Indonesia and Aldo Rambie as Head of Industry for Facebook Indonesia. This education webinar is also a step from BCA to support MSMEs going digital.
The various inspirational tips that are shared for MSME actors include:
- Collaboration with the community on social media. Gen Z expects collaboration between business players and the community. This collaboration can also be adjusted to the business segment. The forms are also varied, such as posts and tags on social media to increase engagement.
- The production of inspiring, informative and fun content. These tips are the choice for business players who want to target young people. Based on research conducted, 57% of Generation Z likes creative content.
- Advertised content. Apart from social media (organic), marketing can also be done through advertising. These ads will help the products we promote enter the main page of the appropriate user timeline.
- Pay attention to the customer journey. In order to increase sales through social media platforms, we can also determine the cycle. This consists of awareness, consideration, transaction and retention & advocacy.
“We understand that in the midst of the current situation, MSMEs actors need space to promote their products and improve their skills to meet market needs. On this basis, BCA does not stop providing maximum assistance. This time, it is conducted through a webinar that provides education on the use of social media as a marketing tool for MSMEs," said Freddy Iman as EVP Commercial & SME of BCA.
“Video sharing is a platform that helps MSMEs to grow, this can be realised through organic and advertising. As you know, TikTok is a digital video sharing platform. Short videos are the answer to increase trust and influence buyer behaviour," said Demas Ryan some time ago in the webinar 'Creating Creative Content with TikTok Indonesia'.
“For MSMEs, there are four pillars that can support business planning, including curation, community, conversation and commerce. Facebook Indonesia uses these pillars to help develop businesses owned by MSMEs," said Aldo Rambie some time ago in the 'Business Upgrading through Instagram, Facebook & Whatsapp' webinar.
BCA's support for the progress of the MSME business is not only through the BCA UMKM Fest. BCA has launched the #BanggaLokal campaign before, a program aimed at helping MSMEs to develop their businesses. Not only promotion and marketing, educational activities are also carried out, together with the opportunity to obtain capital financing for MSMEs that pass the selection through #BanggaLokal.
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About PT Bank Central Asia Tbk (as of 31 March 2021)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of March 2021, BCA has the privilege of serving more than 25 million customer accounts, processing around 41 million of daily transactions through a network of 1,244 branches; 17,634 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 24,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia 20th Floor
Jakarta Pusat 10310
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
