Jakarta, 17 March 2025 – PT Bank Central Asia Tbk (BCA) is committed to supporting sustainable national development. This time, under the Bakti BCA umbrella, the company aims to fulfill this commitment by inviting students from various regions to participate in the “Genera-Z Berbakti” program.
Genera-Z Berbakti is a program that accommodates proposals for Kuliah Kerja Nyata (KKN), Community Service, or other similar student activities. This initiative aims to provide a platform for students to apply their academic skills directly to rural communities.
“The younger generation plays an important role in shaping Indonesia into a more advanced nation in the future. Their active participation in development is essential to prepare young men and women to become leaders in various situations. Through collaboration between the private sector, universities, and students, Genera-Z Berbakti aims to enhance students' skills in applying their knowledge to address social issues. This program is expected to foster the development of high-quality human resources that could take effective action and contribute to the nation's welfare” said BCA Corporate Communication & Social Responsibility EVP Hera F. Haryn.
The Genera-Z Berbakti program is open to active university students from institutions across various regions recognized by the Ministry of Higher Education, Science, and Technology (Kemendikti Saintek). Participants are required to complete a registration form and submit a program proposal by 30 April 2025. Proposals must be prepared in groups and should align with the themes and locations designated by BCA. Each group can consist of 8-12 members.
Participants can choose a theme based on the five pillars of Bakti BCA's sustainable programs, namely:
- Sustainable Tourism and MSMEs,
- Education,
- Environment
- Health, and
- Culture.
The available locations for student activities are as follows:
- Dayun Tourism Village (Riau),
- Derawan Island Tourism Village (East Kalimantan),
- Edelweiss Wonokitri Tourism Village (East Java), and
- Teluk Kiluan Tourism Village (Lampung).
The selected group will receive funding and assistance from Bakti BCA to implement their program within one month. The best-performing group will be selected and awarded additional appreciation in the form of prizes worth hundreds of millions of rupiah, certificates, and scientific publication support.
Students who are interested can register and find more information about the Genera-Z Berbakti program at the following link: bca.id/generazberbakti.
“BCA not only invites the younger generation to make significant contributions to society, but also emphasizes the values of leadership, creativity, and social care. These values will equip them for the future. Bakti BCA believes that the collaboration between the company, students, and universities in building the nation will create a positive impact across all sectors of society. This will indirectly contribute to strengthening both the national and regional economy,” said Hera.
BCA introduces various initiatives under the Bakti BCA umbrella. In the education sector, BCA organizes the BCA Berbagi Ilmu program, which engaged around 7,500 participants and provided scholarships to 700 students in 2024. Additionally, BCA conducted professional makeup artist training and certification for 10 disability friends.
In the health sector, BCA consistently conducts free cataract surgeries in 7 regions with more than 1,000 patients throughout 2024. In economic empowerment, BCA actively supports the development of MSMEs, including issuing 2,000 halal certificates in 2024. Additionally, the BCA Go Export MSMEs program has successfully helped several MSME partners enter the international market, with a total potential export value reaching Rp37 billion by the end of 2024. Furthermore, Bakti BCA fosters 27 tourism villages across various regions in Indonesia.
In the environmental sector, Bakti BCA has planted more than 51,500 trees across various regions, released 5 orangutans back into the wild, freed over 15,000 baby sea turtles, and restored 4 artificial islands for orangutans in Kalimantan. Additionally, Bakti BCA organized the event "Gebyar BCA Merah Putih: Indonesia Banget!", which attracted over 10,000 visitors over three days at the Prambanan Temple area. The event featured dozens of MSMEs in Pasar Kangen and was celebrated by a musical performance involving youth from art studios and students from Sekolah Bakti BCA.
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About PT Bank Central Asia Tbk (as of 31 December 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in corporate, SME, and commercial segments. By the end of December 2024, BCA has the privilege of serving more than 41 million customer accounts, processing around 98.4 million daily transactions through a network of 1.264 branches, 19.543 ATMs, as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance, as well as venture capital. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With more than 27.000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
