Wealth Management BCA Goes to Campus at BINUS UNIVERSITY, Encouraging Students to Manage Finances Wisely

Jakarta, October 25, 2024 - PT Bank Central Asia Tbk (BCA) and BINUS University held a Studium Generale event called “Wealth Management BCA Goes to Campus” on Thursday (24/10/2024). The event was held to celebrate Financial Inclusion Month and aimed to highlight the importance of financial literacy, particularly in personal financial management for young people.

This event carried the theme "Mastering Personal Budgeting & Expense Management ” that was presented by Financial Educator Fellexandro Ruby as the speaker. The seminar was opened by Executive Vice President Wealth Management BCA Indrawan B., Director of BINUS @Alam Sutera Campus Prof. Dr. Lim Sanny, S.T., M.M., and Senior Vice President Wealth Management BCA Jadrawati. More than 400 students attended this hybrid seminar.

Indrawan B. said, “BCA believes that it is important to educate people about financial management as early as possible. ‘Wealth Management BCA Goes to Campus’ is part of the company's commitment to increase awareness of wealth management, as well as to participate in providing financial literacy, especially to the younger generation. Based on the National Survey on Financial Literacy and Inclusion organized by OJK, the financial literacy index of the Indonesian people in 2024 is 65.43%. By collaborating with Fellexandro Ruby, a financial educator popular among young people, we hope participants gain valuable insights to manage their finances wisely, from their early years through graduation and into their careers.”

In the seminar, Fellexandro Ruby gave various explanations related to things that need to be considered by the younger generation in managing finances. Topics discussed included financial management priorities, investment instrument choices that can be used by students to the importance of asset & wealth protection, according to the three main pillars in wealth management, namely: Protection & Maintenance, Growth & Accumulation, and Transition & Distribution of wealth.

“We appreciate BCA's activities at BINUS @Alam Sutera, in order to educate students on financial management. I believe that investment is how we buy the future. By investing, we build the habit of managing money well and understanding it more deeply, then allocating it to the right instruments. I hope that when they graduate, students will not only get the knowledge in their respective fields, but also have enough knowledge to manage their income wisely,” said Prof. Dr. Lim Sanny, S.T., M.M.

Understanding the needs of customers and the younger generation for easier access to investment and protection, BCA continues to innovate in its wealth management services. Customers now can easily obtain information and expand their knowledge through the Wealth Insight Notification menu, and conveniently invest using the Welma feature in the myBCA app. A range of investment products is available, including Mutual Funds starting from just Rp10,000 and Government Securities (SBN) & Bonds starting from Rp1 million, making investment more accessible to a broader community.. Not only investment, now protection is also available in the myBCA application. Customers can purchase myGuard insurance products directly through the protection menu in the myBCA application.

Alongside financial literacy activities at BINUS University, BCA also regularly conducts financial literacy education programs nationwide through its Bakti BCA program. Throughout the first semester of 2024, Bakti BCA has conducted financial literacy education attended by more than 65,000 participants. The program targets students, university students, the general public, as well as various other priority segments, by involving BCA employees and branch offices throughout Indonesia. BCA also recently received the One Student One Account (KEJAR) Award from the Financial Services Authority (OJK), in the category of Best Implementation in the Conventional Commercial Bank group.

Celebrating Financial Inclusion Month with Wealth Management BCA Goes to Campus - Executive Vice President Wealth Management BCA Indrawan B (left) receives an award plaque from Campus Director BINUS @Alam Sutera Prof. Dr. Lim Sanny, S.T., M.M (right) at the Studium Generale “Wealth Management BCA Goes to Campus” event at BINUS UNIVERSITY @Alam Sutera on Thursday (24/10). The event is BCA's effort to introduce the importance of wealth management to the younger generation. Partnering with Financial Educator Fellexandro Ruby, more than 400 students learned the three main pillars of wealth management, namely: Protection & Maintenance, Growth & Accumulation, and Transition & Distribution of wealth.

BCA Continues to Innovate to Ease Access to Wealth Management - Executive Vice President Wealth Management BCA Indrawan B (right) with Campus Director BINUS @Alam Sutera Prof. Dr. Lim Sanny, S.T., M.M (second left), Senior Vice President Wealth Management BCA Jadrawati (second right), and Financial Educator Fellexandro Ruby at the Studium Generale “Wealth Management BCA Goes to Campus” at BINUS UNIVERSITY @Alam Sutera on Thursday (24/10). Not only through education, BCA also continues to provide easy access to Wealth Management with various innovations. Starting from the Welma feature in the myBCA application to buying protection with myGuard insurance products through the protection menu in the myBCA application.